For our 17 F/W collections, We used the slogan “Twisted and Wasted”.
We thought our world was slowly getting twisted, tangled and being wasted.
During our preparation, We was mainly focused on garbage and garbage cans. It was a simple expression of the slogan “Twisted and Wasted”.
So, We used pictures of garbage and garbage cans as a background for our theme.
The cover of our look book starts out with a man and women having a conversation.
However, the conversation was not about their relationship but between life and time.
The fast pace and slum-like image of New York City was a perfect match for our theme.