- Ruthless is Seoul based women's street wear brand that re-interprets the culture and fashion of Hip-Hop's golden era (from late 80s to late 90s) by their own touch and proposes the nu-wave.
- "The Girl Gang", refers to the girls who wear Ruthless clothing on the street.
The word empowers and motivates all the girls who wear Ruthless to feel they are loyal to the brand and share same aspects of what Ruthless stands for.
You are not just wearing the clothing to look pretty for your boy, you are representing yourself.
Ruthless builds girls of courage, confidence, and character, who respect themselves and others, and be a sister to every Girl Gang.
make the world a better place.