RUTHLESSEOUL

INTERVIEW: UNCOVERING ASIA'S UNDERGROUND

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INTERVIEW: UNCOVERING ASIA'S UNDERGROUND WITH DEADHYPE AND INDIE MAGAZINE

EFFY (RUTHLESS | DIRECTOR)

RUTHLESS is the underground label making its name in the Seoul scene. We explore the South Korean capital to get to know the brand that started as the brain child of director and designer, Effy Lee, and that aims to encourage women to find their courage and confidence. Video by deadHYPE

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https://indie-mag.com/2018/01/uncovering-asias-underground-ruthless/